The other week I threw out the preposition that no one takes Global Warming seriously, mainly out of frustration with words I had been reading or had heard over the past few months, and also out of mild curiosity.
Quite a lot's happened since then, we've all caught at least a glimpse of Al Gore's new film, An Inconvenient Truth, and most have had good things to say about it.
Mr Bush had these interesting and uncharacteristic words on climate change…
"And in my judgment we need to set aside whether or not greenhouse gases have been caused by mankind or because of natural effects and focus on the technologies that will enable us to live better lives and at the same time protect the environment."
David Jeffery put forward a rather convincing argument on the topic likening the cause of ignorance towards GW to two famous paradoxes, namely the prisoner's dilemma and the tragedy of the commons.
To top it all off, Alex Steffen from worldchanging.com declared the debate to be over.
Well the debate may be over, but I've still got to sum up all that was concluded with respect to reasons why no one really cares about Global Warming. This summary includes points raised by others that I agreed with as well as some original material.
Reason 1 - Poor Marketing
Marketing of solutions for Global Warming has been poor. This includes lack of reach and lack of connectivity between the global problem upon us and the local solution needed to curb it. This makes it hard for individuals to firstly rationalise the problem and take it seriously and secondly know how to help.
In the words of Ryan Shoemaker,
The average Joe isn't going to go to Greenpeace's web site to find this out, he needs to see it on MTV Cribs or whatever for it to penetrate.
Reason 2 - Confusion / Ambiguity
There is still so much debate over the validity of global warming, regardless of reason and motivation of debaters, individuals will find it hard to buy any core message. For an idea to be widely accepted it generally needs to be... widely accepted. There's always going to debate if the idea's worth debating but when your debating the core of an idea it can be very confusing for the public.
There are constantly conflicting reports being announced in the press. When a topic is so volatile and erratic, seemingly changing every day, it makes sense that people will find it hard to understand.
There's also an important distinction to be made between, global warming; the planet simply getting hotter and global warming; humans causing all the heat. The latter is really the important part; how are we impacting the planet and what can we do to change it.
Then some groups call it global warming, while others refer to it as climate change; more confusion we don't need.
Reason 3 - Lack of Transparency
An individual's impact on the planet isn't immediately obvious in our modern globalised and infrastructure driven world. It's not obvious that turning on a light ultimately results in more CO2 being emitted into the atmosphere. The link between energy used to power our homes and the burning of fossil fuels that result in CO2 emissions, is a hazy one. People just aren't going to instinctively think of this when they flick on a light switch.
Reason 4 – Instinct Dissociation
As smart as us humans think we are, we're still very much instinctual animals and we tend to act (though not always) in our perceived best interests in each discrete situation. We take the action that increases our survival in any given situation, as do all living organisms that want to keep on living. This doesn't mean we can't think ahead, we can, it's just most of the time we're blinded by what's immediately in front of us.
What does all this mean? It means that it's hard for us to process the far removed threat of global warming as an immediate risk, which makes sense since it's not immediate at all.
This is why marketing terrorism is so effective; it plays to our immediate fear of immediate death. A result that 'may occur' in 30-50 years time just isn't scary at all. So our instincts ignore it and focus on immediate issues at hand such as the need for warmth, shelter, money etc.
Now I'm by no means saying that humans are dumb (though we probably are on average) I'm just saying that our instincts work against us in our globalised world with our global problems.
Reason 5 – Unadulterated ego, stupidity and ignorance
So we've blamed everyone else, the scientists, the engineers that built our grids, the political leaders, even our own instincts… now we have no one left to blame but ourselves.
Us human types give ourselves way too much credit and tend to think we own the god dam place, it's true we do, and we have pretty much well and truly fell out of harmony and out of love with our trusty four point five billion/ten thousand year old earth-pad. We treat her and all her parts as a resource, a commodity for our consumption and use and abuse time and time again, without regard or care for her welfare.
The only difference with the environmentalist is they can see down the track and are hedging their bets early to save their own arses.
Summating thought
So as we conveniently dispose of our common sense and eons of teachings on harmony and balance, we can move forward as one giant collective blob slowly eating away at our trusty earth-pad from every end imaginable.
Vincenze.
article cross-posted at vincenze.com



